Monetization with Silverlight
July 9th, 2010 § Leave a Comment
Recently I read a technical whitepaper on how NBC, CTV (Canadian TV company), and the Norwegian Broadcasting Corporation(NRK) monetized their online content for 2010 Winter Olympics by providing midstream ads. Look at those numbers (only for NBC):
2010 Olympic Winter Games Fast Facts |
NBC |
|---|---|
| Total number of events covered | 300, including 86 medal events |
| Hours of video consumed | 4.4 million |
| Peak concurrent active live streams | 19 (out of 24) |
| Peak concurrent online viewers | 181,000 |
| Total amount of video delivered | 3.6 petabytes |
| Total video streams delivered | 50.5 million |
| Total number of unique visitors consuming video online | 15.8 million |
| Average minutes per unique view over the entire Games | - |
| Peak minutes per unique view (per user/per day) | - |
| Photos | 41,560 |
| Photo galleries | 1,573 |
| Video quality | 720p for live and VOD |
4.4 million hours video consumed – both on demand and live streams using IIS Smooth Streaming.
The whitepaper goes to all the technical details of how the solution was developed:
- A Solution Overview
- Clip Creation and Ad Insertion
- Rough Cut Editor
- Inserting Ads, Ad Templates, Ad Logic
- Ads delivered in VOD
- Monitoring Ads
Read the whitepaper – NBC Online Video Monetization and Highlights Creation for the 2010 Winter Olympics
This is the Winter Olympics success story. What’s yours?
Advertisement
